The 2010 Swanepoel TRENDS Report, scheduled for publication on February 8th, 2010, details the Top 20 largest real estate brands based on agent count as of December 2009, inclusive of recent changes and acquisitions up and including that date.
In addition, RealSure, the publishers of the Swanepoel TRENDS Report and the Swanepoel SOCIAL MEDIA Report, decided that it would be interesting to compare agent count rankings with the perception and recognizability of franchise brands by the industry itself.
On December 3rd a nationwide online survey was launched to determine the “Most Recognizable Franchise Brand in Real Estate.”
In the end an astonishing 11,355 agents voted, casting just over 390,000 votes for 33 different real estate franchise brands making this — according to knowledge — the largest survey of its kind in the industry.
The Top 10 real estate franchises, most recognized by the real estate industry as quality national brands are:
- Keller Williams Realty
- Coldwell Banker Real Estate
- RE/MAX International
- Century 21 Real Estate
- Prudential Real Estate
- Sotheby’s International Realty
- EXIT Realty
- ERA Real Estate
- Weichert Real Estate Affiliates
- Better Homes & Gardens Real Estate
The brands that made it to the Top 5 were to be expected and are also the five largest real estate franchises in the country. The Top 5 also comfortably attracted more votes than the second five on the list, strongly pointing to the industry’s own internal belief that these are the top five brands that agents would like to work for.
Keller Williams Realty’s surprising #1 ranking was most likely due to the strong, above average online and social media presence of their agents and the fact that during 2009 KW surpassed RE/MAX in agent count according to a widely published REAL Trends survey. Click here to read the article in it’s entirety.
Contact us today to learn about the benefits of working with Keller Williams Realty for all of your Sandy Springs real estate needs.
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