The Sandy Springs/Perimeter Chamber of Commerce, the city of Sandy Springs and the Sandy Springs Hospitality Board have teamed up to start a campaign to boost business in the Roswell Road corridor and neighboring commercial centers.
“Higher-end retailers and restaurant owners tell us that Sandy Springs residents will go to Lenox, Phipps or Perimeter malls to shop and Buckhead to eat rather than support similar businesses on Roswell Road,” said incoming Sandy Springs/Perimeter Chamber chairman Rusty Paul.
Eat, Stay, Shop Sandy Springs encourages area residents and visitors to use the city’s retail and commercial outlets. The partners want to counter the notion Roswell Road is a traffic-cluttered area with outdated retail strips to be avoided.
City infrastructure and signalization improvements have trimmed Roswell Road commute times, and improvements coming to the Interstate 285 interchange later this year will help, the partners said in a statement. The Mainstreet Alliance is organizing Roswell Road property owners and working with the city on a downtown redevelopment plan to upgrade the corridor’s aging strip retail centers.
“To bring it all together, we simply need local residents to rethink Roswell Road and give some preference to its local businesses,” Paul said. “Even with improving conditions, Roswell Road has a lingering image problem.”
The Sandy Springs/Perimeter Chamber of Commerce wants Sandy Springs businesses to display the Eat, Stay, Shop Sandy Springs logo. And the Sandy Springs Hospitality Board will incorporate the Eat, Stay Shop Sandy Springs theme in certain regional and national marketing programs.
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